FLOW
For Love of Water (FLOW) is a movement of people, organisations, government departments, corporates, media, educators and others. We are linked through our shared commitment to instill a deeper appreciation, understanding and respect for water.
Human beings are made up of over 70% water, and so is the planet. Water is systemic and part of everything we do including: health care; food and agriculture production; power generation; construction; transport and product development.
There is a clear consensus that there will be a fresh water supply-and-demand gap both globally and in South Africa. Recognition that this impacts us all, is an opportunity to unify and engage in collective action that inspires lasting behaviour change that is respectful of water as a source of life, mindful of water usage and prioritises water preservation.
The FLOW movement aims to inspire action across all sectors of society, while reminding each of us that we have a considerable impact on ourselves, each other and the planet. It is our choice.
The unifying message of FLOW and the FLOW Promise communicates an understanding that, in order to nurture life, as human beings and as shared custodians of planet Earth, need to live and act for love of water.
FLOW’s Core Goals are:
- To create a deep appreciation and respect for water
- To raise awareness that each human being has the right to clean, safe drinking water
- To demonstrate solutions to current water challenges
FLOW’s Platforms:
To support current water development and education initiatives FLOW will use various platforms to raise awareness and funds to fulfill our mission. These include:
- Events
- Film
- Music
- Viral campaigns
- Endorsement license
- Water related Products
- Public Drinking Fountains
- Educational and Development Projects
Are you for love of water?
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