The journey (for a company) to become For Love of Water requires you to follow 5 principles.
FLOW’s 5 guiding principles:
Commitment: Make the FLOW promise.
Awareness Raising (internal and external): e.g. education activities, events, collaterals (water facts and solutions), website, merchandise and utilizing other existing media and available message platforms.
Alternative: Provide an eco-friendly refillable alternative to plastic bottled water e.g. decomposable cups, glass bottles, stainless steel bottles. Provide access to clean drinking water.
Water footprint: Calculate and explore ways to mitigate and offset.
Water Demand Management: better quality waste water treatment, installation of systems for reusing and harvesting water.
If you are interested in taking this journey, please contact us.