#CloseTheTap – Social Media Inspires Habit Change
Just three simple steps to help us spread the word and (if you fulfill your pledge) to save fresh water now.
The United Nation’s 2012 theme for World Water Day, March 22, is Water and Food Security, highlighting the link between agricultural and industrial water usage and the looming global lack of potable water.
Water is systemic and integral to all we do and is not just what we see flowing from taps. Water is needed to grow and process our food, generate our electricity, make our cars, build our homes and our cities, and manufacture and transport the products we buy. We cannot live without clean water.
While industry and agriculture are the biggest water users globally, they’re keeping up with a demand for high water usage products, from us.
And each product we buy, or use, has a water footprint. Think 140l for a single teaspoon of instant coffee, or 2700l for a new cotton shirt. When just 2.5 percent of all water on the planet is fresh, and only half of that is available to us, it’s time to think twice about that next cup of coffee, or that lunchtime shopping spree, or visit www.closethetap.co.za to take your pledge and help close a real running tap.
For lasting change, let’s unite in collective action and alter the course of our growing water crisis.
Join change makers across the country. #Closethetap is @forloveofwater ( FLOW) initiative.
FOR LOVE OF WATER #CloseTheTap