Media Application

How to integrate the ‘for love of water’ message into existing communication campaigns and apply the message for different media platforms.

Radio advert:

  • Radio advert played on local and national radio stations during the period of National Water Week that could include the movement messaging and message applications.
  • Brands/organisations can show how they are for love of water.
  • EG. Are you for love of water? We are for love of water? Walk for love of water? Work for love of water?

Promotional airtime:

  • Promotional airtime for competition or content with a radio station.
  • Brands or organisations could run a radio campaign in partnership with the station.
  • Invite people to phone-in and share ‘how?’ and ‘why?’ they are for love of water.
  • Share facts and water-saving tips with listeners throughout National Water Week 2011.
  • Interviews with experts.
  • Competition that drives social media interaction with the brand.

Online:

  • URL http://forloveofwater.co.za and National Water Week logo to be used in all communication around water week.
  • Display National Water Week banners and FLOW Movement promise banner on your website.
  • Make the FLOW Promise online at  HYPERLINK “http://www.flow.org.za” www.flow.org.za.
  • Pose the question: Are you for love of water? as a footer to your emails.
  • Provide links to websites covering water content.
  • Display articles about the global water solutions.

Social Media:

  • Add water week design elements to social media platforms.
  • Status updates: ‘we are for love of water’.
  • Tweet messages and tips for love of water.
  • Share ‘how?’ and ‘why?’ your organisation is for love of water.
  • Join the FLOW movement Facebook group.
  • Make the FLOW Promise and share.
  • Like FLOW.

Newsletters

  • Pose the question to readers: Are you for love of water?
  • Include content about water issues.
  • Suggest water-saving tips and list some interesting water facts.
  • Communicate National Water Week calendar of events with link to url
  • Display National Water Week banners and FLOW Movement promise banner on your newsletter.

Print adverts

  • Use movement message design elements and visuals for your advert.
  • Pose the question: Are you for love of water?
  • Use water-saving tips or water-facts to generate an advert concept.

Posters

  • Use FLOW poster designs.
  • Include FLOW design elements and visuals on your poster.
  • Pose the question: Are you for love of water?
  • Display the FLOW Promise.

Please contact Juliet for additional resources.